Buy Morocco Kiwi Fruit Directly From Exporters & Suppliers - Best of 2024 Market Prices

Between 2000 and 2016, the demand for kiwifruit increased by more than 70%. Morocco Kiwi fruit is known globally as an active contributor that meets the increasing demand. Kiwifruits are either eaten as fresh fruit or extracted into kiwi juice.

Kiwifruit is an edible berry also known as Chinese gooseberry or shortened to kiwi. The fruit is classified under the genus Actinidia which constitutes approximately 60 species.

A kiwi plant is either bears male or female flowers, which means they are deciduous. One male plant can enable the pollination of as many as eight female plants. Native bumblebees and birds are the primary pollinating agents.

A kiwifruit assumes an oval shape which is about 4.5cm-5.5cm in diameter. It has light-brown skin, which is thin and fibrous. Its inner flesh is either golden or light green and has tiny black seeds. The skin, flesh and seeds of kiwifruit are edible, and it has a generally sweet flavour except for the slightly sour skin.

The kiwifruit is native to eastern and north-central China, and it dates back to the 12th Century. It later spread from China to New Zealand in the 20th Century. During and after World War 2, kiwifruit became popular with the British and Americans, and it later exported to America and Great Britain in the 1960s.

Morocco is ranked 80th in global kiwifruit exports. In 2017, Morocco exported approximately 142 tons of kiwifruit. The average export value of Morocco kiwifruit is $898,000.

Morocco faces significant competitors in the export market, such as China, which controls 55.9% global production share of kiwifruit. Morocco exports its kiwifruits to various countries such as Norway, Iceland, Canada, Saudi Arabia, Hong Kong, and Ghana.

The most popular kiwifruit varieties grown for commercial purposes include Saanichton 12, Blake and Hayward. These varieties have bright green flesh, a fuzzy exterior that is brown in colour. Hayward is the most popular and dominant cultivar for export purposes.

The harvesting season for kiwifruits in Morocco begins in late January and lasts until April. As a temperate fruit, Kiwifruits require either light shade or full sun for optimal growth. In every growing season, a kiwi plant needs at least one month of cold weather with maximum temperatures of 7ºC.

The soil should have a pH range of 5.5-6.5. Well-drained and moist sandy soils optimize a kiwi plant’s growth potential.

Black seeds signify that kiwifruit is ready for harvest. Testing the fruit’s softness is not a reliable determiner for harvest. A refractometer is also used to measure sugar content in a kiwifruit to accurately time harvesting.

Morocco kiwi fruit is harvested by snapping the stem found at the fruit’s base. One should handle with care to avoid bruising and other forms of damage.

Morocco Kiwi fruit is packed in plastic, cardboard or wooden trays and wrapped in a perforated film. The trays are equipped with plastic inserts because the fruits are pressure sensitive. The perforated film is to avoid weight loss due to evaporation. Each tray weighs 9kg each.

During transportation, kiwifruits are stored under controlled temperatures ranging between -0.5ºC and 0ºC. Increasing Carbon-dioxide levels ensures retention of fruit firmness. These conditions provide kiwifruits with a market shelf-life of 3-5 months.

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