Agricultural nations and product innovators, alongside fruit and vegetable exhibitors successfully promoted their ware at the concluded FRUIT LOGISTICA 2024.
The trade fair took place in Berlin from February 5 to7 and attracted 66,000 visitors from 145 nations. The event’s hallmark were agricultural showcases by over 2,779 exhibitors.
Exhibitions from the host nation, Germany, included an avocado-pitting and peeling commercial robot line by Kronen GmBH.
Clout from Peru
From cross the southern Atlantic,FRUIT LOGISTICA also attracted 200 exhibitors from Peru. They were here to promote the country’s clout as a world leader in avocado, asparagus, quinoa, grapes, coffee and mango exports.
National agricultural associations including those of mango producers, hass avocado exporters and table grape producers accompanied their exhibitors to Berlin.
Preliminary results show that the Peru exhibition at FRUIT LOGISTICA 2024 raked in $450 million in sales expectations. This is according to the Commission for the Promotion of Peru for Export and Tourism (FromPeru).
ESG by Kenya’s firm
Meanwhile, Kenya’s Kakuzi PLC graced the leading global trade fair of fruit and vegetables with a commitment to the environment.
The company’s Environmental, Social and Governance (ESG) standard is currently utilizing Sh. 250 million ($1.6 million) towards that goal. In a statement from Berlin, the MD at Kakuzi, Chris Flowers, said that ESG will enhance ecological and community-enhancement practices.
Kakuzi exhibited its avocado produce in Berlin, one of its key produce alongside tea, macadamia nuts and livestock.
Ukraine’s Exotic Produce
Closer to home, Ukraine rose above reigning differences with Europe over transit road blocks in Poland by sending 20 exhibitors.
Kyiv’s exhibitions were sans its well-known grains and instead showcased mushroom, nuts, local fruit and berries.
There were also biodegradable fresh fruit packaging showcases that sent a message about the country’s environmental protection commitment.
Vietnam Eyes the German Market
On the other side of the kaleidoscope was Asia with its colorful spice and exotic fruit exports. Vietnam’s delegation, for one, went to Berlin to exploit the ever-growing fruit and vegetable market of Germany.
The General Department of Vietnam Customs cites that fruit and vegetable shipments by Hanoi to Berlin in 2023 grew by 45.6%. By end year, they had reached an impressive $36 million.
Key fruit exports by Vietnam include rambutan, mangosteen, sour apples and soursop, while vegetables range from bamboo shoots to cucumber.
The next FRUIT LOGISTICA will take place on February 5 to 7, 2025, according to the official website of the event. The exhibition helps orientate the European agricultural imports, which stood at $300 billion in 2023.