The Ministry of Agriculture, Food and Rural Affairs (Minister Jung Hwang-geun, hereinafter referred to as the “Ministry”) announced that it will operate the K-Dessert Promotion Pavilion in conjunction with Seoul Festa 2023 at Gwanghwamun Square for eight days from April 30 (Sunday) to May 7 (Sunday).

Overview of Seoul Festa, 2023

▴ (Purpose) To revitalize tourism in Seoul by holding mega events including Hallyu performances and large-scale promotional events.

▴ (Date) 2023. 4. 30. (Sun)-2023.5. 7. (Sun), 8 days.

▴ (Location) Jamsil, Gwanghwamun, Han River, etc. throughout Seoul.

▴ (Contents) Opening ceremony, Gwanghwamun Seoul Square (cultural experience), Seoul Bridge Taste-Kit (Korean-style convenience store and food experience), Han River drone light show, Myeongdong Special (artwork street including Artwick and graffiti), e.t.c.

The pavilion will be operated by the Korea Institute of Traditional Food and the Korea Rice Wine Association, which will offer tastings and sales of traditional Korean snacks, rice cakes, and rice wine from each region, as well as opportunities for visitors to experience makgeolli, which has been designated as a national intangible cultural asset.

 The Ministry of Agriculture, Food and Rural Affairs established the promotion center as a part of the joint ‘measures to revitalize domestic demand’ announced in March, and plans to actively promote K-Food through events involving both Koreans and foreigners.

 In the future, the ministry plans to promote and experience K-Food in conjunction with the Dream Concert (May 27), Boryeong Mud Festival (July 21-August 6), and World Scout Jamboree (August 1-12), and is preparing to work closely with food companies to ensure that domestic and international visitors can experience Korean food and Korean culture.

  “We hope this event will help create an atmosphere for Korean food consumption,” said Yang Ju-pil, Food Industry Policy Officer at the Ministry of Agriculture, Food and Rural Affairs, adding, “we will continue to make efforts to enhance understanding and interest in our unique food culture and revitalize food tourism among Koreans and foreigners.”

Source: Mafra.go.kr